Mobile Browser vs. the App and Me – A Love Triangle
v:* {behavior:url(#default#VML);} o:* {behavior:url(#default#VML);} w:* {behavior:url(#default#VML);} .shape {behavior:url(#default#VML);} –> <!–[endif]–> A recent Adweek article, “Do Mobile...
View ArticleThese are a Few of My Favorite (Internet-Connected) Things
There seems to be a million definitions of “digital marketing” floating around, but at the core, this term simply means the use of technology in marketing. Contemporarily, this refers to applications...
View ArticleFour Easy Tips for Mobile Interaction
There’s no question that integrated social media programs generate awareness and buzz, give you a say in the existing conversations about your brand, and allow you to provide immediate customer...
View Article10,000,000,000…10,000,000,001…10,000,000,002…
Last week, the 10 billionth app was downloaded from the Apple store. Remarkable really. If brands were not racing to develop an app before, the race is officially on as this news is sure to push any...
View ArticleSo You Want An App?
On the business development front, we’ve noticed a handful of clients and prospects that have expressed interest in developing a downloadable application for their brands. Who can blame them? I...
View ArticleFuture of the Web, Humanity, & Advertising
I recently had the opportunity to attend a presentation by Qi Lu, President of Microsoft’s Online Services Division and got to hear his views on what the future holds for the web and search. The...
View ArticleThe New Media Experience
Last week I visited the Consumer Electronics Show in Las Vegas and there were by my count 25,000 tablets being displayed (that number might be slight hyperbole). To be honest, I really only checked out...
View ArticleFive Groundbreaking Apps from CES 2012
One of our favorite events from this year’s CES was the Mobile Apps Showdown. Hosted by Howard Stern regulars Jon Hein and Gary Dell’Abate, this event gave ten app developers four minutes to pitch...
View ArticleBlackBerry and the Death of the Business Device
Last week, BlackBerry reported a dreadful fourth quarter, showing a net loss of $125 million. This prompted RIM, among other moves, to release a statement promising to focus more fully on the business...
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